Sustainable Grocery Deliveries

During the years 2021 - 2023, I held the position of digital marketing coordinator at Fresh Picks, a company in the grocery delivery sector committed to connecting individuals with locally sourced, sustainable, and nourishing food options. Recognizing that Fresh Picks positioned itself as a purveyor of "health-conscious," "clean," and "environmentally responsible" products, we were mindful that prospective customers might harbor preconceived notions about the brand's values, particularly due to prevailing narratives perpetuated by “greenwashing,” such as “locally made” products in our offerings. Our objective was to educate people's understanding of the true connotation behind the term "local." Collaboratively, our team constructed a brand ethos aimed at instilling a positive notion in everyone's minds - that supporting and prioritizing Midwestern grown & manufactured products is always a beneficial choice when considering overall well-being.